Meta’s Threads is stepping up its competition with Bluesky by introducing public custom feeds. Now, users can not only create their own personalized feeds but also share them with others, making it easier to follow curated content. This move is seen as a direct challenge to Bluesky, which has been gaining traction with its own custom feed feature, attracting over 30 million users.

Mark Zuckerberg, Meta’s CEO, announced the update, highlighting how Threads’ custom feeds stand out. Unlike Bluesky, which requires some technical know-how, Threads allows anyone to build and share feeds effortlessly. Users can now pin these public feeds to their home screen, making it simpler to access their favorite topics.

Bluesky has been a favorite for those leaving X (formerly Twitter), offering tools that let users tailor their experience. Its custom feeds, created by both the platform and third-party developers, let people switch between different views, like trending topics or videos, instead of sticking to the default algorithmic feed.

Threads jumped into the custom feed game last November, responding to user demand for more control over their online experience. The latest update allows users to make their feeds public, share them via links, and even preview them before posting.

To get started, search for a topic, tap the three-dot menu, and create a new feed. You can also add specific profiles to your feeds and customize them further. Once public, these feeds can be shared through direct messages or links, making it easy to spread the word about your curated content.

Threads’ custom feeds currently focus on interests like sports, art, fashion, and more. While Bluesky offers feeds that sort and filter content in various ways, Threads is leaning into personalized topics to keep users engaged.

As social media platforms evolve, features like custom feeds are becoming essential tools for users looking to take control of their online experience. With this update, Threads is making it clear it’s not backing down from the competition.