
Imagine working so hard to build a startup that even an angel investor can’t resist jumping in to help. That’s exactly what happened with Lily Vittayarukskul and her company, Waterlily.
Waterlily is a startup aimed at tackling a problem most of us don’t think about until it’s too late: long-term care. Using artificial intelligence, the platform helps families predict future care needs and costs, guiding them on how to plan and pay for it. Vittayarukskul was inspired to start the company after her family struggled financially while caring for her terminally ill aunt.
Evan Ehrenberg, an angel investor and former founder, was so impressed by Waterlily’s mission and tech that he didn’t just invest—he joined as a co-founder. After testing the platform, he was shocked by his own long-term care predictions and immediately made lifestyle changes, like hiring a personal trainer and updating his financial plans. His reaction fueled his decision to dive deeper into the startup.
Waterlily’s story is a reminder of how innovation can address real-life challenges. With Ehrenberg’s expertise and Vittayarukskul’s vision, the company is set to make waves in the long-term care planning space.
In other fintech news, Uber-backed Moove acquired Brazilian mobility provider Kovi, bumping its annual revenue to $275 million. Meanwhile, French embedded banking startup Swan raised €42 million, and Guinea-based Cauridor secured $3.5 million in seed funding to expand its payment rails across Africa.
Fintech continues to evolve, blending tech and finance in ways that impact lives globally. Stay tuned for more updates from the world of innovation and startups!